Black Achievers Determined to be Different (BADD) is a comprehensive challenge program designed to help young Black males in K-12 reach their full potential by establishing a BADD culture through seven researched based challenges that infuse engaging activities, and interactive experiences, all with rewarding outcomes in a culture of brotherhood and belonging. The program begins with an initial teambuilding camp, leading into an engaging seven challenge curriculum that leads them from Character to Conviction, supported by an interactive DVD, a synchronized website, a brotherhood of adult Black males, and other support mechanisms. These proven strategies address a variety of student learning styles: visual, auditory, and kinesthetic.

The impetus of the program is to help close the academic achievement gap between Black males and their counterparts through this innovative near peer model as measured in three distinct categories: Academics, Attitude, and Attendance. After successfully completing the program, our goal is for members to have developed academic and life skills to make a seamless transition to the next grade level or lifelong endeavors and ultimately become self-actualized, confident, proud, and responsible young men. Once the young men learn to be BADD, they are BADD4LIFE!